Growing Rural Tourism though collaboration – James Berresford, CEO, Visit England

James Berresford, CEO of VisitEngland delivered a presentation to the conference on Growing Rural Tourism through collaboration. At the end of his talk he summarised that the Accord is a welcome step forward and it proposes a way forward for partnership working. The Accord aims to deliver: great experiences for visitors, increased economic growth and recognises the landscapes, the communities and the businesses within AONBs are vital and to be sustained.
View the video of James’ presentation at the conference.

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